Posts Tagged ‘ Twitter ’

‘Pinterest’ May Be Next Big Thing in Social Media

Friday, February 10th, 2012

Move over Facebook, Twitter and Google+. Another social media site is stepping up as a valuable marketing tool for businesses.

Pinterest, an online bulletin board for your favorite images, launched in 2010 and is already experiencing wild growth, Jason Falls writes in a story posted on Linkedin Friday (2/10). The site registered more than 7 million unique visitors in December, up from 1.6 million in September. And it’s driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined, according to a recent report from Cambridge, Mass.-based content-sharing site Shareaholic. (more…)

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Social Media: There are More Than 2 Games in Town

Monday, December 5th, 2011

So you’re on Facebook and Twitter. And you think you have social media all covered, right? Perhaps not. Social media is a fast-evolving field involving many new and constantly changing platforms, which means it requires consistent attention. For some tips on how to maximize your presence on social media, read our article here.

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How to Maximize Your Impact on Social Media

Friday, September 16th, 2011

Pretty much every business in the world has a social-media presence now. But just having a Facebook page or Twitter account isn’t enough—not if you want to get the most out of these sites for your business or personal brand.

Think of social media as a community, one in which you or your business must take an active role. In fact, you need to do more than participate—you need to create a community of your own. That means you need to provide unique and timely content that effectively competes for your readers’ attention. Entertain, inform and engage.

Here are some tips on how to do that: (more…)

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No One Can Afford to Ignore Social Media

Wednesday, May 4th, 2011

If you’re a regular visitor to this website, you know that we write and podcast often about the impact of social media and why it’s important for you to be involved. Whether you’re an investor, a business owner or just a consumer, social media is an arena that no one can afford to miss out on.

Let’s review 10 facts about social media:

1. Facebook has more than 550 million active users. More than 200 million access Facebook through their mobile devices. And people who use FB on their mobile devices are twice as active as non-mobile users. (more…)

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Beware the Business Pitfalls of Social Media

Friday, April 1st, 2011

WEALTH has written and podcasted a good deal about the potential of social media. After all, most of the country uses Facebook, Twitter or other social media sites, and they can be a great way to connect to customers and keep tabs on business competitors.

But there are some real downsides to social media. Whether you are an employee or the CEO of a big corporation, you need to know the kinds of activity to avoid.

Proofpoint, an Internet security firm, reports that 17 percent of large companies report having issues with employees’ use of social media. And 8 percent of those companies report having actually dismissed someone for their behavior on sites like Facebook and LinkedIn. (more…)

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Use Social Media to Build Business Relationships

Tuesday, January 4th, 2011

Networking sites such as Facebook, Twitter and YouTube can be powerful tools for spreading buzz about your company. But there’s a lot more to successful social-media marketing than just starting a blog, setting up a Facebook fan page or auto-following 20,000 people on Twitter.

“You can’t go into it thinking this is a cheap way to do advertising. It’s a new opportunity to create a new relationship with your customers and people considered influencers in your world,” says James Andrews, co-founder of Everywhere, a social-media marketing agency in Atlanta. “It’s not a place just to continually sell, sell, sell.”

WEALTH offers 10 tips for promoting your business effectively on social media: (more…)

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Tweeting Your Own Horn

Friday, January 8th, 2010

Have you been “tweeting” your own horn? If you don’t know what we’re talking about, it’s past time to catch up on the latest social media phenomenon – Twitter.

Twitter offers you the chance to send short messages of 140 characters or less — commonly known as “tweets” — to any other Twitter member who has chosen to “follow” you. You can send the messages from your laptop or desktop – but most users send and receive tweets on their cell phones. (more…)

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