Want your business to capture a piece of the multibillion-dollar “tween” and young teen market?

Go to Hollywood.

Studies show that tweens and young teens, kids ages 8 to 14, account for somewhere between $43 billion and $240 billion in spending annually. American children have enormous spending power as consumers in their own right and as influencers of their parents’ buying decisions. Kids also love television, the movies, and the celebrities they see. So when Miley Cyrus, Selena Gomez, or the Jonas Brothers say they love or hate a product, or when they wear a specific handbag or tell a magazine they use a certain shampoo, their teen and tween fans take note.

And sales often follow. (more…)