Friday, February 10th, 2012
Move over Facebook, Twitter and Google+. Another social media site is stepping up as a valuable marketing tool for businesses.
Pinterest, an online bulletin board for your favorite images, launched in 2010 and is already experiencing wild growth, Jason Falls writes in a story posted on Linkedin Friday (2/10). The site registered more than 7 million unique visitors in December, up from 1.6 million in September. And it’s driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined, according to a recent report from Cambridge, Mass.-based content-sharing site Shareaholic. (more…)
Tags: Facebook, Pinterest, social media, Twitter
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Friday, January 27th, 2012
Facebook’s biggest user-interface overhaul since the Wall, the Facebook Timeline, is now becoming mandatory for all members, TechCrunch reminded users in this report Friday (1/27).
According to Facebook, everyone will get the new Timeline over the next few weeks. And here’s the important part: when you do, you’ll have just seven days to preview what’s there and hide anything you don’t want others to see.
In case you’re unfamiliar, the Facebook Timeline makes it far easier for you to travel back through your Facebook posts – posts that normally disappeared off your Wall and into oblivion, (more…)
Tags: Facebook, social media, TechCrunch, Timeline
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Wednesday, January 18th, 2012
Google+, the Internet giant’s social-media network unveiled in 2011, already has 62 million users and is growing rapidly, according to new research. But so far it hasn’t appeared to put a dent in Facebook’s hegemony over that market.
So which network should your business choose? The standard answer is Facebook, which is still much larger with more than a half-billion users and better known. But don’t think you can just ignore Google+. Analysts told Computerworld that they expect Google+ to make major inroads in 2012. (more…)
Tags: Facebook, Google, social media
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Monday, December 5th, 2011
So you’re on Facebook and Twitter. And you think you have social media all covered, right? Perhaps not. Social media is a fast-evolving field involving many new and constantly changing platforms, which means it requires consistent attention. For some tips on how to maximize your presence on social media, read our article here.
Tags: Facebook, social media, Twitter
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Friday, September 16th, 2011
Pretty much every business in the world has a social-media presence now. But just having a Facebook page or Twitter account isn’t enough—not if you want to get the most out of these sites for your business or personal brand.
Think of social media as a community, one in which you or your business must take an active role. In fact, you need to do more than participate—you need to create a community of your own. That means you need to provide unique and timely content that effectively competes for your readers’ attention. Entertain, inform and engage.
Here are some tips on how to do that: (more…)
Tags: branding, Facebook, social media, Twitter
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Tuesday, August 23rd, 2011
Almost anyone who runs a business has a website. It’s a no-brainer, as more and more people are shopping on the Internet.
Perhaps you’ve taught yourself about search engine optimization, or hired someone to do it. Heck, you’re even involved in social media.
Think you’ve got online covered? Maybe not.
Did you realize that by 2013, analysts estimate, more people will access websites through a mobile device than through a desktop?
Have you ever tried looking at a website with a cell phone? (more…)
Tags: Flash, Internet marketing, mobile web access, smartphone, social media
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Wednesday, May 4th, 2011
If you’re a regular visitor to this website, you know that we write and podcast often about the impact of social media and why it’s important for you to be involved. Whether you’re an investor, a business owner or just a consumer, social media is an arena that no one can afford to miss out on.
Let’s review 10 facts about social media:
1. Facebook has more than 550 million active users. More than 200 million access Facebook through their mobile devices. And people who use FB on their mobile devices are twice as active as non-mobile users. (more…)
Tags: Facebook, social media, tweets, Twitter
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Friday, April 1st, 2011
WEALTH has written and podcasted a good deal about the potential of social media. After all, most of the country uses Facebook, Twitter or other social media sites, and they can be a great way to connect to customers and keep tabs on business competitors.
But there are some real downsides to social media. Whether you are an employee or the CEO of a big corporation, you need to know the kinds of activity to avoid.
Proofpoint, an Internet security firm, reports that 17 percent of large companies report having issues with employees’ use of social media. And 8 percent of those companies report having actually dismissed someone for their behavior on sites like Facebook and LinkedIn. (more…)
Tags: employee misuse, Facebook, Internet marketing, LinkedIn, social media, Twitter
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Tuesday, January 4th, 2011
Networking sites such as Facebook, Twitter and YouTube can be powerful tools for spreading buzz about your company. But there’s a lot more to successful social-media marketing than just starting a blog, setting up a Facebook fan page or auto-following 20,000 people on Twitter.
“You can’t go into it thinking this is a cheap way to do advertising. It’s a new opportunity to create a new relationship with your customers and people considered influencers in your world,” says James Andrews, co-founder of Everywhere, a social-media marketing agency in Atlanta. “It’s not a place just to continually sell, sell, sell.”
WEALTH offers 10 tips for promoting your business effectively on social media: (more…)
Tags: business growth, Facebook, fan page, Internet marketing, online marketing, social media, Twitter, YouTube
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Monday, October 4th, 2010
If you’re looking with dismay at your LG Electronics EnV Touch VX11000 Smartphone or a similar device and wondering whether you should just chuck it into the trash because 4G cell-phone technology has arrived in your city, here’s a cautionary note: Not so fast!
Most modern phones are nowhere near obsolete. And besides, 4G networks are popping up almost as slowly as reports of marital bliss in the Ashton Kutcher-Demi Moore household. Oh, and did we mention there are two competing 4G technologies out there? Anyone remember VHS versus Betamax? More about that later.
The cool news is that 4G—meaning the fourth generation of wireless service—promises to offer speeds up to 10 times faster than what 3G networks and phones deliver. (more…)
Tags: 4G, ATT&T, cell phones, download speed, Internet marketing, social media, Sprint, T-Mobile, Verizon, wireless
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