Tuesday, January 4th, 2011
Networking sites such as Facebook, Twitter and YouTube can be powerful tools for spreading buzz about your company. But there’s a lot more to successful social-media marketing than just starting a blog, setting up a Facebook fan page or auto-following 20,000 people on Twitter.
“You can’t go into it thinking this is a cheap way to do advertising. It’s a new opportunity to create a new relationship with your customers and people considered influencers in your world,” says James Andrews, co-founder of Everywhere, a social-media marketing agency in Atlanta. “It’s not a place just to continually sell, sell, sell.”
WEALTH offers 10 tips for promoting your business effectively on social media: (more…)
Tags: business growth, Facebook, fan page, Internet marketing, online marketing, social media, Twitter, YouTube
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INTERNET BUSINESS |
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Monday, September 27th, 2010
Many business owners frame the first dollar they earn. Forrest Graves proudly displays a glass jar filled with $600 worth of burned coffee beans in his small coffee shop just outside of Helen, Georgia. Such a debacle seems an ill-suited memento for a coffee roaster. But for Graves, it represents his journey from passionate home roaster to professional global entrepreneur. And that’s a reminder he refuses to part with.
“Someone actually came in the store one day and offered me $600 for the jar,” he says. “But it’s part of my rite of passage.” (more…)
Tags: business startup, coffee roasting, entrepreneur, franchise, Internet marketing, online marketing
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BUSINESS |
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Tuesday, September 21st, 2010
Are you ready to start your own business but lack the capital necessary to buy or establish one? Then becoming a consultant might be the right choice for you. Businesses spend more than $12 billion a year on consultants, so there’s definitely a market for consultants in a wide range of areas.
As a first step, consider the timing. Are you in a position to continue drawing a salary at your current job while setting up your consulting business? That is the preferred strategy, as it takes some of the financial pressure (more…)
Tags: business startup, consultant, consulting, financial planning, Internet marketing, lifestyle redesign, online marketing, social media
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Tuesday, September 14th, 2010
Videos are sweeping the virtual world, turning static websites into animated circuses filled with product demonstrations, testimonials and entertainment.
Online retailers who long relied on photos and a short blurb to describe merchandise are using videos for added punch. Whether it’s selling a vacation destination or a hot new SLR camera, motion is quickly defining the medium.
As video moves from YouTube to everybody’s computer screen, businesses are asking how to skillfully revamp their sites. A clever production might draw customers, but a lame one could just as easily entice a Web surfer to move on. (more…)
Tags: interactive, Internet marketing, marketing, multimedia, online marketing, online retailers, SEO, viral, virtual, web video, YouTube
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Monday, August 16th, 2010
Authors who have decided to self-publish and are debating among all the options and competing claims of publish-on-demand companies must navigate a minefield of considerations before making a decision that’s best for their book. The problem with choosing a POD publisher is they appear to offer the same services at near the same cost. So how does one make a decision?
By asking yourself some of the following questions, you can work through this process of becoming an author and set yourself up to achieve your goals. Whether one wants to establish a family legacy with a memoir or achieve commercial and financial success, it’s all in the choosing. (more…)
Tags: book, online marketing, publish on demand, royalties, self publish, subsidy publishing
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Friday, January 8th, 2010
So you want to get in the Internet game and test your entrepreneurial prowess on the World Wide Web? It’s true that Internet businesses can be great wealth-building revenue streams, but there are also a lot of misconceptions that can lead you down a trail of frustration or even failure.
Here are some facts and myths about Internet-based businesses. Test your knowledge here before you get to the grand opening of your virtual business doors. (more…)
Tags: entrepreneur, Internet businesses, online marketing, websites
Posted in
ARCHIVES, INTERNET BUSINESS |
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Friday, January 8th, 2010
When looking for a business to start or a service to offer, take a lesson from history: Mine for a little gold, if you want, but make your main business the tools behind the trend.
During the many gold rushes throughout the United States in the late 1800′s and early 1900′s, only a handful of the thousands of gold prospectors hit the mother lode. But nearly all of the providers of mining tools made their fortunes. That’s a difficult concept to grasp at first. For one thing, it is much less glamorous. It can also be a slower and much more predictable road to wealth, but it is often more lucrative. (more…)
Tags: business support, entrepreneur, online marketing, tools
Posted in
ARCHIVES, INTERNET BUSINESS |
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Friday, January 8th, 2010
Many retailers, restaurants and businesses are struggling to keep their doors open, and you’re in a great position, sitting pretty generating profits with your Internet ventures. Wear your wealth well by investing in local mom and pops you want to see stick around.
Here are five easy ways you can give back to other businesses in your community: (more…)
Tags: Internet sales, online marketing, workshops
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Wednesday, January 28th, 2009
Every web entrepreneur should be a student of organic, viral growth. Even though I’ve worked in the online advertising industry for the last few years, I’m humbled by the numbers that a well-designed viral site like Tagged can put up. These stats are HUGE, and they are only getting bigger.
Google AdWords is not enough (more…)
Tags: e-commerce, online marketing, viral growth
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Tuesday, January 6th, 2009
Women-owned businesses make up 40 percent of all firms in the United States, according to the Center for Women’s Business Research. They have implemented imaginative strategies to launch and expand their businesses, including going global.
According to the 2005 Global Entrepreneurship Monitor Report on Women and Entrepreneurship, published by Babson College, London Business School, and the Ewing Marion Kauffman Foundation, there are more than 30 million women entrepreneurs in the world.
These businesswomen are seeking new opportunities, taking risks, sharpening their business skills and crossing borders faster than you can say “worldwide.” (more…)
Tags: branding, entrepreneurs, global business, online marketing, women in business
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ARCHIVES |
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