Posts Tagged ‘ marketing ’

Can Video Spice up Your Website?

Tuesday, September 14th, 2010

Videos are sweeping the virtual world, turning static websites into animated circuses filled with product demonstrations, testimonials and entertainment.

Online retailers who long relied on photos and a short blurb to describe merchandise are using videos for added punch. Whether it’s selling a vacation destination or a hot new SLR camera, motion is quickly defining the medium.

As video moves from YouTube to everybody’s computer screen, businesses are asking how to skillfully revamp their sites. A clever production might draw customers, but a lame one could just as easily entice a Web surfer to move on. (more…)

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How to Capture and Keep the Loyalty of the World’s Fastest-Growing Market: Women

Tuesday, August 31st, 2010

A massive power shift in consumer spending is taking place worldwide. It’s a quiet revolution bigger than the rising global buying power of the emerging BRIC nations—Brazil, Russia, India and China. It controls $20 trillion in consumer spending around the world, and that figure is growing annually. What is this economic force that is changing spending habits around the world? The answer, according to a worldwide study by the Boston Consulting Group, is women.  (more…)

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Marketing on a Shoestring Budget: Give Your Clients More

Friday, January 8th, 2010

When business consultant Nancy Michaels had a near-death experience requiring a liver transplant in 2005, one of her biggest national clients kept her on retainer even though she was in a coma. Why? Because Michaels had proven her value to the company many times over, and she had developed a solid team that could keep her work going even as she fought for her life.

The crisis proved to Michaels that doing business by the Golden Rule works: she treated her client well, giving above and beyond of her time and talents. In return, when she was in trouble, the client came through for her. (more…)

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Harness the Power of Social Media

Friday, January 8th, 2010

Does your business have a Director of Community? Can your clients go behind the scenes of your offices by watching your YouTube videos? Social media has taken internet marketing to a whole new level of engagement—and traditional advertising is trailing in its wake.  Growing companies are harnessing the power of social media and internet marketing successfully, but exactly what does that look like today? (more…)

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Naming Your Business

Tuesday, December 8th, 2009

Creating a Great Business Name

Many people choose to start their own business in order to break free from the daily grind of a routine, nine-to-five workday. Starting a business also can enable you to achieve financial freedom without the traditional hassles that go along with working for someone else.

One of the most important elements about starting a business is creating a name for your company. Although it may sound simple enough, there are many things to keep in mind when it comes to naming your business. (more…)

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Your Marketing Dollars: Referral Partners vs. Return Customers — Where Should Your Money Go?

Thursday, January 8th, 2009

Should you spend your marketing entertainment dollars to cement relationships with your referral partners or with your customers? If a good referral partner represents 10 new customers a year and a customer represents one new purchase a year, the answer is obvious.

A Michigan business owner, Johnna Goodwin of Changing Places Moving & Services Inc., had to make the choice of spending entertainment dollars on Realtors or past clients. She reasoned that past customers would move again in about five years, while the typical Realtor with whom she worked sent her six new referrals each year. (more…)

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