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	<title>Wealth Magazine &#187; literary history</title>
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		<title>Launching Your Brand in China: Add the Poetic Dimension</title>
		<link>http://wealthmagazine.com/2010/01/launching-your-brand-in-china-add-the-poetic-dimension/</link>
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		<pubDate>Fri, 08 Jan 2010 17:17:24 +0000</pubDate>
		<dc:creator>Natalie Gillespie</dc:creator>
				<category><![CDATA[ARCHIVES]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Chinese market]]></category>
		<category><![CDATA[literary history]]></category>
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		<description><![CDATA[Wordplay, multylayered meanings and a poetic dimension to the language can make the difference in successful branding and marketing for the business trying to make inroads with Chinese consumers. Successful use of these techniques can create an emotional touchpoint with customers.]]></description>
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