Tuesday, August 23rd, 2011
Almost anyone who runs a business has a website. It’s a no-brainer, as more and more people are shopping on the Internet.
Perhaps you’ve taught yourself about search engine optimization, or hired someone to do it. Heck, you’re even involved in social media.
Think you’ve got online covered? Maybe not.
Did you realize that by 2013, analysts estimate, more people will access websites through a mobile device than through a desktop?
Have you ever tried looking at a website with a cell phone? (more…)
Tags: Flash, Internet marketing, mobile web access, smartphone, social media
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Friday, April 1st, 2011
WEALTH has written and podcasted a good deal about the potential of social media. After all, most of the country uses Facebook, Twitter or other social media sites, and they can be a great way to connect to customers and keep tabs on business competitors.
But there are some real downsides to social media. Whether you are an employee or the CEO of a big corporation, you need to know the kinds of activity to avoid.
Proofpoint, an Internet security firm, reports that 17 percent of large companies report having issues with employees’ use of social media. And 8 percent of those companies report having actually dismissed someone for their behavior on sites like Facebook and LinkedIn. (more…)
Tags: employee misuse, Facebook, Internet marketing, LinkedIn, social media, Twitter
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Wednesday, March 16th, 2011
The concept of crowd-funding is nothing new. Some say the White House was won in 2008 with $20 at a time in campaign contributions. Charities often rely on small amounts from a vast number of supporters.
Venture capital funding, however, historically has taken more traditional routes—until now. With the advent of online social networking, entrepreneurs with limited funding resources are turning to the burgeoning business of crowd-funding websites.
The model is a simple one: Promote your idea. Ask others to put up cash. Offer rewards. Receive funding. Bring your project to life.
Artists maintain creative and financial control. (more…)
Tags: crowd funding, fund raising, Internet marketing
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Saturday, March 12th, 2011
Search engine optimization is a familiar term to anyone who is in charge of a website. In short, SEO is the practice of making sure search engines like Google will not only find your site but also rank it as high as possible in the listings.
SEO has been in the news recently because Google has penalized some companies for trying to “game” its exclusive, and largely secret, algorithm-based system of ranking search results.
If you have a business, you want to be high in Google’s rankings (more…)
Tags: Google, Internet marketing, search engine optimization, SEO, web search
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Tuesday, February 15th, 2011
Nothing is more important to the digital future of publishers than the ability to sell subscriptions to iPad- and iPhone-based editions of their periodicals. Now Apple has given them that ability, while imposing a restriction that’s likely to dampen their joy somewhat, Forbes.com reported Tuesday (2/15).
The new service allows publishers (and purveyors of all types of media, in fact) to sell subscriptions both from within the App Store and from outside it. According to Techcrunch, publishers aren’t exactly pleased (more…)
Tags: Internet marketing, smartphone apps
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Tuesday, January 4th, 2011
Networking sites such as Facebook, Twitter and YouTube can be powerful tools for spreading buzz about your company. But there’s a lot more to successful social-media marketing than just starting a blog, setting up a Facebook fan page or auto-following 20,000 people on Twitter.
“You can’t go into it thinking this is a cheap way to do advertising. It’s a new opportunity to create a new relationship with your customers and people considered influencers in your world,” says James Andrews, co-founder of Everywhere, a social-media marketing agency in Atlanta. “It’s not a place just to continually sell, sell, sell.”
WEALTH offers 10 tips for promoting your business effectively on social media: (more…)
Tags: business growth, Facebook, fan page, Internet marketing, online marketing, social media, Twitter, YouTube
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Monday, October 4th, 2010
If you’re looking with dismay at your LG Electronics EnV Touch VX11000 Smartphone or a similar device and wondering whether you should just chuck it into the trash because 4G cell-phone technology has arrived in your city, here’s a cautionary note: Not so fast!
Most modern phones are nowhere near obsolete. And besides, 4G networks are popping up almost as slowly as reports of marital bliss in the Ashton Kutcher-Demi Moore household. Oh, and did we mention there are two competing 4G technologies out there? Anyone remember VHS versus Betamax? More about that later.
The cool news is that 4G—meaning the fourth generation of wireless service—promises to offer speeds up to 10 times faster than what 3G networks and phones deliver. (more…)
Tags: 4G, ATT&T, cell phones, download speed, Internet marketing, social media, Sprint, T-Mobile, Verizon, wireless
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Monday, September 27th, 2010
Many business owners frame the first dollar they earn. Forrest Graves proudly displays a glass jar filled with $600 worth of burned coffee beans in his small coffee shop just outside of Helen, Georgia. Such a debacle seems an ill-suited memento for a coffee roaster. But for Graves, it represents his journey from passionate home roaster to professional global entrepreneur. And that’s a reminder he refuses to part with.
“Someone actually came in the store one day and offered me $600 for the jar,” he says. “But it’s part of my rite of passage.” (more…)
Tags: business startup, coffee roasting, entrepreneur, franchise, Internet marketing, online marketing
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Tuesday, September 21st, 2010
Are you ready to start your own business but lack the capital necessary to buy or establish one? Then becoming a consultant might be the right choice for you. Businesses spend more than $12 billion a year on consultants, so there’s definitely a market for consultants in a wide range of areas.
As a first step, consider the timing. Are you in a position to continue drawing a salary at your current job while setting up your consulting business? That is the preferred strategy, as it takes some of the financial pressure (more…)
Tags: business startup, consultant, consulting, financial planning, Internet marketing, lifestyle redesign, online marketing, social media
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Tuesday, September 14th, 2010
Videos are sweeping the virtual world, turning static websites into animated circuses filled with product demonstrations, testimonials and entertainment.
Online retailers who long relied on photos and a short blurb to describe merchandise are using videos for added punch. Whether it’s selling a vacation destination or a hot new SLR camera, motion is quickly defining the medium.
As video moves from YouTube to everybody’s computer screen, businesses are asking how to skillfully revamp their sites. A clever production might draw customers, but a lame one could just as easily entice a Web surfer to move on. (more…)
Tags: interactive, Internet marketing, marketing, multimedia, online marketing, online retailers, SEO, viral, virtual, web video, YouTube
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