Google+ Strong Out of Gate, No Threat to Facebook

Wednesday, January 18th, 2012

Google+, the Internet giant’s social-media network unveiled in 2011, already has 62 million users and is growing rapidly, according to new research.  But so far it hasn’t appeared to put a dent in Facebook’s hegemony over that market.

So which network should your business choose? The standard answer is Facebook, which is still much larger with more than a half-billion users and better known. But don’t think you can just ignore Google+. Analysts told Computerworld that they expect Google+ to make major inroads in 2012. (more…)

New Apps Bollix Web Giants’ Ad Campaigns

Friday, December 9th, 2011

Stop what you’re doing and shed a tear for our biggest and dearest Web giants. According to a report Friday (12/9) on wsj.com, a new generation of controversial advertising software is wreaking havoc on the ad businesses of companies such as Facebook Inc., Google Inc. and Yahoo Inc. by inserting an uninvited layer of ads on websites or covering up other paying ads.

The software comes, for example, in the form of applications that allow people to customize their Facebook profiles (more…)

Apple Tops Google as World’s Most Valuable Brand

Monday, May 9th, 2011

Apple has supplanted Google as the world’s most valuable brand worth $153 billion, according to the annual BrandZ survey by Milward Brown.

BrandZ is a brand-equity database with data from more than 650,000 consumers and professionals across 31 countries comparing more than 23,000 brands. The new survey has Apple taking the No. 1 spot in its “Top 100 Most Valuable Global Brands” list with an estimated value of $153 billion. Google had owned the top spot the previous four years. (more…)

All About Search Engine Optimization–-Why Should You Care?

Saturday, March 12th, 2011

Search engine optimization is a familiar term to anyone who is in charge of a website. In short, SEO is the practice of making sure search engines like Google will not only find your site but also rank it as high as possible in the listings.

SEO has been in the news recently because Google has penalized some companies for trying to “game” its exclusive, and largely secret, algorithm-based system of ranking search results.

If you have a business, you want to be high in Google’s rankings (more…)