Networking sites such as Facebook, Twitter and YouTube can be powerful tools for spreading buzz about your company. But there’s a lot more to successful social-media marketing than just starting a blog, setting up a Facebook fan page or auto-following 20,000 people on Twitter.
“You can’t go into it thinking this is a cheap way to do advertising. It’s a new opportunity to create a new relationship with your customers and people considered influencers in your world,” says James Andrews, co-founder of Everywhere, a social-media marketing agency in Atlanta. “It’s not a place just to continually sell, sell, sell.”
WEALTH offers 10 tips for promoting your business effectively on social media: (more…)