R U Contagious? Viral Branding vs. Viral Action
One of the most cost-effective ways to get the word out to millions of people today about your web presence is viral marketing, but do you truly know what viral marketing entails? The fact is, there are actually several variations these days. Broadly speaking, you have two categories.
1. Viral Branding
2. Viral Action
Let me explain the differences between the two. More…
Do You See What I See? Getting Extraordinary Results From Ordinary People
Every company founder, CEO, corporation president, and small-business owner wants his or her employees to work with excellence and enthusiasm.
But in order to get extraordinary results from these ordinary people, successful executives share their vision for the company’s future and empower employees to carry it out.
Staff members know how the company got started and where it is going, and they are charged with developing innovative ways to make it thrive.
Building a shared vision gives a company an action plan, outlining where to go and how to get there. It also helps measure accomplishments. It continually answers the question, “Are we furthering the vision?” More…