Google+, the Internet giant’s social-media network unveiled in 2011, already has 62 million users and is growing rapidly, according to new research. But so far it hasn’t appeared to put a dent in Facebook’s hegemony over that market.
So which network should your business choose? The standard answer is Facebook, which is still much larger with more than a half-billion users and better known. But don’t think you can just ignore Google+. Analysts told Computerworld that they expect Google+ to make major inroads in 2012.Facebook is expected to answer with a fresh infusion of cash from its giant initial public offering of stock later this year. For businesses looking for solid web presence, the safe bet is to establish themselves on both networks.