Everyday investors are noticing that doing well and doing good can be as compatible as cookies and milk—especially now on this connected globe of exploding investment choices.

The financial intermediaries are starting to pay attention to this demand for impact investing, as they well should. If they aren’t prepared to meet this demand, investors will jump to advisors who will—or they may decide they can do without the middle man altogether. That could lead to misguided and unhappy results.

So Wealth Magazine sends three cheers to the creators of the Impact Investing conference (Colorado Convention Center, July 21, 2013) and other similar events that are giving fuel and momentum to a profound trend.

At this event, attendees “learn how to market and sell a new breed of investment product that provides double-barrel returns, and they’ll see the world-changing results that ensue. From billionaires to Main Street investors, impact investing interest is big.”

Events like this are giving platform to heroes in this space, people such as Philippe Cousteau (yes, that’s Jacque’s grandson), the creator of GlobalECHO Foundation to support a hospital in the DRC, and funded from a new Global Echo ETF (NYSE: GIVE).

The trend is undeniable. Should we be surprised? It’s simple logic: If I can make just as much money investing in children’s well-being as I can from Acme Widget Company, what will I do?

Do you see other examples of doing well and doing good in our world? Let us know, and Wealth Magazine will give them three cheers too.